Privacy Policy

Last updated: July 31, 2026

This Privacy Policy describes how primholm (primholm Limited) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and handling your data responsibly and transparently. This policy outlines what information we gather, how we use it, and the rights you have regarding your personal data.

Who We Are

We are the data controller responsible for processing your personal information. We operate this website to provide guidance on attic insulation retrofitting, ventilation solutions, and related DIY resources. Our commitment is to ensure all personal data is handled in compliance with applicable data protection regulations and best practices.

Information We Collect

We collect information in several ways:

• Contact Form Data: When you submit inquiries or contact forms, we collect your name, email address, phone number, and message content.
• Usage Analytics: We collect anonymized data about how you interact with our website, including pages visited, time spent, and device information.
• Cookies: We use cookies to remember your preferences and improve your browsing experience. See our Cookie Policy for details.
• Automatically Generated Data: Server logs capture IP addresses, browser types, and access times for security and performance purposes.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you voluntarily submit contact forms or agree to receive communications from us.
• Legitimate Interest: To improve our website functionality, enhance user experience, and analyze usage patterns for service optimization.
• Legal Obligation: To comply with applicable laws, regulations, and lawful requests from authorities.

How We Use Your Information

We use your personal data for the following purposes:

• Responding to your inquiries and providing customer support
• Improving and optimizing our website and services
• Analyzing user behavior to enhance content and functionality
• Sending periodic updates or newsletters if you have opted in
• Ensuring website security and preventing fraudulent activity
• Complying with legal obligations and protecting our rights

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy:

• Contact Form Messages: Retained for up to 24 months after your last interaction, then securely deleted.
• Analytics and Cookies: Retained for up to 12 months, after which aggregated, non-identifiable data may be retained for trend analysis.
• Server Logs: Retained for up to 12 months for security and performance monitoring purposes.
• Email Communications: Retained for up to 36 months to maintain communication history, or until you unsubscribe.

Your Rights

You have the following rights regarding your personal information:

• Right to Access: You can request a copy of the personal data we hold about you.
• Right to Rectification: You can request corrections to inaccurate or incomplete data.
• Right to Erasure: You can request deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You can request that we limit how we use your information.
• Right to Data Portability: You can request your data in a structured, machine-readable format.
• Right to Object: You can object to certain types of processing, including direct marketing.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Cookies and Tracking

We use cookies to enhance your experience on our website. Cookies are small text files stored on your device that help us remember your preferences and analyze site usage. We use both essential cookies (required for basic functionality) and non-essential cookies (for analytics and personalization). You can control cookie settings through your browser, though disabling certain cookies may affect website functionality. Please refer to our separate Cookie Policy for comprehensive information about cookie usage and your control options.

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and restricted access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords and report any security concerns to us immediately.

Third-Party Sharing

We do not sell, trade, or rent your personal information to third parties. We may share data only with trusted service providers who assist us in operating our website and conducting our business, under strict confidentiality agreements. These providers are contractually obligated to use your data only for specified purposes. We may also disclose information when required by law or to protect our rights and safety.

Supervisory Authority

If you believe your rights have been violated or have concerns about our data processing practices, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC), which is the independent authority responsible for data protection in Ireland. You can contact the DPC at their official website or submit a formal complaint regarding our handling of your personal information.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new "Last Updated" date. Your continued use of our website following any modifications constitutes your acceptance of the updated policy. We encourage you to review this policy periodically to stay informed about how we protect your information.